From a World Wide Web to a World Wild Web? Indeed, for many of us, it seems the web has become the World Wild Web. What are the technical, economic, and human factors that have dramatically shaped the internet? The first article of this series, Critical Turning Point in the Transfer of Knowledge, gives us time for reflection about knowledge, gatekeepers, responsibility, and liability. The second article opened the door on The Web Black Hole, inspecting the evolution of communication and knowledge in our societies. In this third article, we consider the forces impacting our digital experience on the web.